Thursday, March 11, 2010

management


In recent years, while the business management strategy of commercial bank turns from the company to the private, credit card business, which is the representative of private business and the new-increasing profit department has been developed so quickly that the supporting department, which is usually called credit card call center has been built in coordination. The credit card customer service requires the high ability of the bank customer service ability, for the coordinate customer service call center is the most important department of the bank to maintain the service sense, brand sense and the market competitiveness.In the thesis, the author firstly analyze the framework and the operation procedure nowadays in domestic credit card call center as well as the basic function and typical operation procedure. Secondly, we will take a bank as an example to show its re-building of operation procedure and company framework of the credit card call center so that we will look into the management reform caused by the future development tendency.